Always blurring the lines between me media and commerce content, Giovanni Reda peels through the veneers of the complexity behind the international man of mystery; Chico Brenes!
DUDE fucking Chico man! Dude its Chico duuuuuude!
Heres what I learned from the epsiode:
Chico is all about hustle.
Chico is proud of his ethnocentricity.
Chico imigrated from Nicaragua.
Chico has a video part in the New LRG video.
Watch out Maisailles Brothers because Reda wants your Job!
Rehashing the same Chico content thats been reflected in: the diatribe section of Slap magazine, the end credits in Mouse, the telephone conversation on skatetalk with Fabian Alomar and countless other interviews that have come out in the last sixteen years, I learned absolutely nothing new about Chico.
Is it the A.D.D. edits punctating all the video comments or the fact that it's apparent that Reda automatically assumes we think hes hilarious because of his nerdy guido accent- that Illustrates the Industrys overexposure of pros and certain fabricated "post pro" personalities?
From Berras good guy role, to Koston as bad cop, Reda plays jester minstrel for the clubhouse and their micro Industry. Theres a role for everyone in the Berrics (even the Grom kids are getting their own show).
Hardly 411- the Berrics truly makes me appreciate the efforts of Josh Friedberg and his understanding of editing in relation to content. Then again, I would imagine Friedberg being more cautious- probably in part because he lacked the luxuries (and curses) of desktop publishing.
In the internet age, with skate videotape being dead- most of the ones who get paid to articulate sk8 culture have odviously forgotten that mystery is achieved less by what you show and more from what you don't.
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