Tuesday, May 4, 2010

The Berrics Dep of United Nations Member Enrollment : PLan B

What does the Berrics Department of United Nations video section have to do with an autonomous international organization that maintains peace and promotes cooperation in solving economic, social and humanitarian problems? Um.........maybe it has something to do with the site's Indiana Jones warehouse crate motif that hints slightly as if it was manufactured by some kind of active military industrial complex.



Remember when you were really young (before you started skating perhaps)and you and your friends or next door neighbors were obsessed with toy guns and G.I. Joes and Chinese stars and Ninjas and stuff and you would ride your bikes to the forest by the bayou and run around and pretend like you were soldiers fighting a super secret war between good and evil?



It's maybe kinda like that kinda shit that the Berrics is getting on.


I don't look at the Plan B being so much as a bland team of disparate skaters who are paid to skate like they are training for the Olympics, but I see them more as an elite group of specially trained street snipers who are shooting clips (literally!) to rid the world of mediocre/subpar skate tricks!!!!



This mission of course invariably falls a bit short because their focus is lost on other seemingly less important details (recruiting charismatic riders, fabricating coherent/original/sophisticated graphics, articulating a certain interesting lifestyle or sensibility)that accompany running a skateboard company.



If you feel like watching a generic stereotypical ethic Latino skater archetype who skates good, for instance, then you can still get a Paul Rodriquez. And just in case you were worried, P-rod isn't afraid to sport the post hip hop facial hair, get a tattoo of Jesus or design the inside of his Nike to look like the upholstery of a Cadillac that was mod-ed in Tijuana.



You can see PJ Ladd skate with the same heroic over-intensity he does all his tricks with, with the Battle of the Berrics game of s.k.a.t.e. chart ominously staring in the background taking mental notes. (If that humongous sign could talk, I would just love to hear the stories it would tell!!!)



The fact that Torrey Pudwill getting on Plan B does absolutely nothing for me, only further illustrates that the difference between an "Almost" and a "Plan- B" are about as minuscule as the difference you feel when skating the Almost patented "uber light/impact support construction" from a normal Sk8 deck.


Colin McCay sleeping clips perfectly illustrates the state of affairs with the current crop of Plan B- legends resting on certain laurels thinking anything they do will be fantastic, not being critical enough and eschewing the edge they had when they were under the Rocco/Ternasky helm.


If you guys want to get serious about running your company you know you can contact me for my services here.

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